Velaasa is a team of athletic professionals who rally for track and field athletes at all levels across the nation. Velaasa is working to reshape the track and field industry by introducing new track-specific footwear, new forms of athletic support and new ways to consume track and field content. Founded in 2012 by Lynden Reder, what was initially a product development company quickly turned into track and field organization with a goal to reshape the way the industry supports and drives success for its athletes, coaches and fans.

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