Velaasa Hires Paul Schmaedeke as Chief Of Staff

Velaasa Hires Chief Of Staff to Aid in Strategic Initiatives and Organizational Growth

Minneapolis, MN. (November 10, 2020) -- Velaasa announced today the hire of Paul Schmaedeke, former director of the Hamline Elite Meet and Hall of Fame Track and Field Coach at Hamline University in St. Paul, Minnesota.

“Paul's integrity as a trusted leader at Hamline, coupled with a universally positive reputation amongst coaches at all levels make him a perfect fit for our organization at this stage." said Lynden Reder, founder at Velaasa.  "Paul is versatile in so many functions both internally and externally that he will be an incredibly valuable addition to our leadership team. We are taking on some very ambitious projects in 2021 and knowing Paul is a part of our leadership team and will help us towards those goals is very exciting. He is one of the most trustworthy and capable leaders I've ever met." said Reder,

“As someone with a lifelong passion for track and field, I'm proud to become part of the Velaasa team." said Paul Schmaedeke. "After coaching for forty years I'm excited to get involved in a different aspect of our sport, and hopefully help bring about meaningful change.” said Schmaedeke.  

About Velaasa:

Velaasa designs and develops innovative footwear, training gear and apparel for Olympic sport athletes. Reach out at to learn more.

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