July 12, 2021

Madison, WI -- Velaasa announced the first weightlifting shoe endorsement deal with a collegiate athlete with Matt Henningsen, a senior defensive end for Wisconsin. Henningsen is a three time All Big Ten Academic Award winner and has started 15 games.

"Matt has excelled academically as a Big Ten Distinguished Scholar, on the football field and in the weight room, all while putting up impressive performances in all categories. "Most importantly he’s shown a tenacious work ethic, leadership, and a commitment to his community. We’re proud to be working with Matt and look forward to exciting next steps" said Reder.

The contract is the first of its kind after recent rule changes went into effect allowing athletes to profit from their name, image and likeness.

“I lift in Velaasa shoes while pushing myself to put up big numbers in the weight room. Maximizing my explosiveness in training is an important way I prepare to play my best on the football field. I look forward to working with the Velaasa team during this new era in college athletics” said Henningsen. 

About Velaasa:

Velaasa designs and develops innovative footwear, training gear and apparel for Olympic sport athletes. Reach out at to learn more.

Tagged with: News NIL

Older Post Newer Post